Below is an article that I wrote for COMMent, RWU PRSSA‘s magazine.
To see the issue directly, click below and visit page 3:
By: Caitlin Galeotti
This year I attended the Public Relations Student Society of America National Conference held in San Francisco, California. This was an amazing experience. Not only did I have a great time and make a ton of new friends, I learned so much about the public relations field that I wouldn’t have learned sitting in the classroom. My favorite session was called, “Spectacular Events on a Shoestring Budget.” Noelle K. Afualo, Director of Public Relations at Simon Wong Engineering spoke about how to effectively plan a stellar event on a budget. As RWU PRSSA’s Gala Chair this year, I found this session extremely informative.
Here are some helpful points I learned:
- What event are you trying to plan?
- Create a list of goals
- What happened last year?
- Was the profit more or less?
- Based off of this: what should you change?
- Drives the program
- Make things interactive
- Pre-promoting is vital
- Do it right
- Do it on time
- Wish List
- Write down everything you want and revisit later after budget is established
- Which wish list items can you get for FREE?
- Find good ones and take care of them in an out of the box manner
- Event Committee
- Must be committed
- If they are not committed, hold them accountable and cut them loose if it becomes a serious problem
- Solid Plan
- Primary Research
- What would past attendees like to see?
- What did past attendees like/dislike about the event?
- Primary Research
- Secondary Research
- What’s been done in the past?
- What worked and what didn’t?
- Event logistics?
From the tips and the examples that Noelle shared, I was able to make a list of personal goals for the Gala Donations Committee. I recommend the PRSSA National Conference to any student interested in becoming a public relations professional and I hope to attend, myself, again next year.