Stellar Events on a Budget

Below is an article that I wrote for COMMent, RWU PRSSA‘s magazine.
To see the issue directly, click below and visit page 3:

Spectacular Events on a Shoestring Budget

By: Caitlin Galeotti

This year I attended the Public Relations Student Society of America National Conference held in San Francisco, California. This was an amazing experience. Not only did I have a great time and make a ton of new friends, I learned so much about the public relations field that I wouldn’t have learned sitting in the classroom. My favorite session was called, “Spectacular Events on a Shoestring Budget.” Noelle K. Afualo, Director of Public Relations at Simon Wong Engineering spoke about how to effectively plan a stellar event on a budget. As RWU PRSSA’s Gala Chair this year, I found this session extremely informative.

Here are some helpful points I learned:

  • What event are you trying to plan?
    • Create a list of goals
    • Budget
      • What happened last year?
      • Was the profit more or less?
      • Based off of this: what should you change?
  • Creativity
    • Drives the program
    • Make things interactive
    • Pre-promoting is vital
      • Do it right
      • Do it on time
  • Wish List
    • Write down everything you want and revisit later after budget is established
    • Which wish list items can you get for FREE?
  • Sponsors
    • Find good ones and take care of them in an out of the box manner
  • Event Committee
    • Must be committed
    • If they are not committed, hold them accountable and cut them loose if it becomes a serious problem
    • Solid Plan
      • Primary Research
        • What would past attendees like to see?
        • What did past attendees like/dislike about the event?
      • Secondary Research
        • What’s been done in the past?
        • What worked and what didn’t?
        • Event logistics?
        • Vendors?

From the tips and the examples that Noelle shared, I was able to make a list of personal goals for the Gala Donations Committee. I recommend the PRSSA National Conference to any student interested in becoming a public relations professional and I hope to attend, myself, again next year.


Until Later,



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